PEARL OF THE FMCG MARKET – The New Land

The New Land wines awarded with the Golden Pearl of the Market.

The New Zealand wine line – The New Land – was appreciated by jurors coming from retail chains and gas stations and received the Golden Pearl 2020, taking the first place in the Wines and Aromatised Wines category.

The Pearls of the Market is an independent, nationwide trade contest, where retailers vote for the most successful product in the categories of food, cosmetics and household chemicals.

The aim of the Pearls of the Market program is to identify and reward the best new products in the most important market categories. The winners are selected by a jury, that includes representatives of the largest food retail chains operating in Poland. The jurors test all the products submitted for the contest and assess their market potential.

The Pearls of the Market is the largest and most prestigious contest, where the best products are selected by the trade representatives. The first edition of the contest took place in 2006. Since then each year a jury evaluates more then 400 new products.

The products that pass to the final and are on the podium are the most promising new products and receive the title of the Golden, Silver or Bronze Pearl of the Market.