The Consumer Quality Leader is a nationwide consumer program run by “Strefa Gospodarki” – a newspaper supplement to “Dziennik Gazeta Prawna”. The main goal of the program is to identify the best quality brands and products on the Polish market, through a nationwide consumer survey. Each year consumers evaluate not only brands that have been recognized and popular already for a long time, but also products and services that are new to the market. With new brands in mind the “Consumer Quality Leader Program – Debut of the Year” category was created. Its aim is to identify the best new products, services and brands to support their promotion and catch consumers’ attention.