New flavors and variants of NoLo Monte Santi Frizzante

New Flavors and Variants of NoLo Monte Santi Frizzante

JNT Group is expanding its latest Monte Santi Frizzante product line with new flavors and non-alcoholic options. This is a response to the hottest trends in the wine market. Monte Santi Frizzante will be supported by a marketing campaign in retail chain stores.

Monte Santi Frizzante is a line of wonderfully refreshing wines with a distinct fruity note and delicate bubbles that captivate with their finesse and refined aroma. They are now available in seven unique flavors: Mango, Peach, Strawberry, Pomegranate, Pineapple and Coconut, Mojito Moscato, and Watermelon Moscato. Additionally, wines in small bottles and non-alcoholic variants are being introduced: Mojito Moscato and Watermelon Moscato.

Monte Santi Frizzante wines have proven to be a sales hit since their launch last fall. This is undoubtedly because they perfectly suit Poles’ tastes, combining two of the hottest trends in the category: sparkling and aromatic wines,” says Jakub Nowak, President of the Management Board of JNT Group. “We want to capitalize on this potential, and that’s why we’re offering new flavor variants for the upcoming season, as well as a non-alcoholic Monte Santi Frizzante, which responds to the growing popularity of NoLo products. It’s worth noting that we’ve perfectly recreated the flavors of these wines, which is always the biggest challenge with non-alcoholic wines, so we’re confident of their market success.”

The new wine line will receive strong marketing support – communication will be conducted at points of sale, where numerous POS materials will be displayed, including sales displays.